Social Media
Social Media – Engaging Communities Worldwide
AGROHA maintains a vibrant and unified presence across all major social media platforms to connect members globally and showcase activities. Each platform has its own focus and strategy:
AGROHA maintains a vibrant and unified presence across all major social media platforms to connect members globally and showcase activities. Each platform has its own focus and strategy:
SOCIAL MEDIA GUIDELINES For AGROHA City Chapters
Purpose of this Document
This guideline defines a structured, professional and consistent digital communication framework for all AGROHA City Chapters to:
• Build strong visibility within the Agrawal business community
• Promote member businesses
• Showcase professional chapter activities
• Maintain uniformity with AGROHA branding
• Strengthen credibility, trust and growth of the platform
Platforms to be Managed
Every City Chapter should actively manage the following platforms:
• Facebook – Community engagement & meeting/event coverage
• Instagram – Creatives, reels & visual storytelling
• LinkedIn – Professional positioning & business visibility
• YouTube – Videos, testimonials & chapter highlights
Core Content Categories
City Chapters must consistently create and publish the following:
Member-Based Content
• New Member Induction / Welcome posts
• Member Birthday creatives
• Member Spotlight / Member of the Month
• Member Business Introduction Videos
• Member Testimonials (written & video)
• Member Success / Business Growth Stories
Meeting & Event Content
• Meeting Announcements (date, venue, time, theme)
• Business Presentation creatives
• Knowledge Session creatives
• Expert Guest creatives
• Post Meeting Highlights
• Group Photos with meeting date
• Professional photo albums from every meeting/event
• Behind-the-scenes meeting preparation posts
Chapter & Organizational Content
• Chapter growth updates (members, visitors, achievements)
• Important announcements from Chapter Leadership
• Sharing relevant posts from AGROHA Head Office
• Special Days / Festival greetings with AGROHA & City Chapter identity
• City Specific Posts to help Members, if needed
Video & Reel Strategy (High Engagement Content)
Each City Chapter can produce:
• Member business reels (30–60 sec)
• Members speaking about AGROHA experience
• Meeting snippets
• Guest expert byte videos
• Monthly meeting highlights video for YouTube
Branding & Design Standards
To maintain uniformity across all chapters:
• Use AGROHA Brand guideline of fonts, colors of AGROHA and of City Chapters
• Fixed logo placement in every creative
• Maintain consistent typography
• Professional layouts only
• No casual or cluttered designs
• Smart and consistent use of Social Media will help the members, chapters and AGROHA Organization.
Community Collaboration
City Chapters are encouraged to:
• Collaborate with Agrawal influencers
• Tag members in posts
• Encourage members to reshare content
• Highlight AGROHA philosophy & values
• Promote unity, trust and ethical business culture
Content Quality & Tone
All posts must reflect:
• Professionalism
• Positivity
• Respectful communication
• Business-focused messaging
• Community pride
Avoid:
• Political content
• Religious bias beyond community legacy
• Unverified claims
• Casual or meme-type posts
Coordination with Head Office
• Share best-performing creatives/videos with HO
• Follow HO campaigns when informed or needed
• Maintain brand alignment
• HO may feature selected city chapter content on main AGROHA Social Accounts
Objective of Consistency
Regular and professional posting ensures:
• Strong chapter credibility
• Member pride & engagement
• Attraction of quality Agrawal business owners
• Recognition via AGROHA HO
Responsibility
The Chapter Media / Social Team must:
• Capture every meeting professionally
• Maintain posting calendar
• Coordinate with leadership for approvals
• Ensure brand compliance
• Focus on business promotion & visibility
Social Media is the digital face of every AGROHA City Chapter.
Consistency + Professionalism + Member Promotion = Chapter Growth.
Each Chapter must treat Social Media as a powerful growth engine, not just an activity.